# InformationValue

The functions in InformationValue package are broadly divided in following categories:

1. Diagnostics of predicted probability scores

2. Performance analysis

3. Functions that aid accuracy improvement

First, lets define the meaning of the various terms used in this document.

## How to install

install.packages("InformationValue")  # For stable CRAN version
devtools::install_github("InformationValue")  # For latest dev version.

## Definitions of functions

Sensitivity, a.k.a True Positive Rate is the proportion of the events (ones) that a model predicted correctly as events, for a given prediction probability cut-off.

Specificity, a.k.a * 1 - False Positive Rate* is the proportion of the non-events (zeros) that a model predicted correctly as non-events, for a given prediction probability cut-off.

False Positive Rate is the proportion of non-events (zeros) that were predicted as events (ones)

False Negative Rate is the proportion of events (ones) that were predicted as non-events (zeros)

Mis-classification error is the proportion of observations (both events and non-event) that were not predicted correctly.

Concordance is the percentage of all-possible-pairs-of-predicted Ones and Zeros where the scores of actual ones are greater than the scores of actual zeros. It represents the predictive power of a binary classification model.

Weights of Evidence (WOE) provides a method of recoding the categorical x variable to continuous variables. For each category of a categorical variable, the WOE is calculated as:

$$WOE = ln\left(\frac{perc\ good\ of\ all\ goods}{perc\ bad\ of\ all\ bads} \right)$$

In above formula, goods is synonymous with ones, events, positives or responders and bads is synonymous with zeros, non-events, negatives or non-responders.

Information Value (IV) is a measure of the predictive capability of a categorical x variable to accurately predict the goods and bads. For each category of x, information value is computed as:

IV = (perc good of all goodsperc bad of all bads) * WOE

The total IV of a variable is the sum of IV’s of its categories. Here is what the values of IV mean according to Siddiqi (2006):

• Less than 0.02, then the predictor is not useful for modeling (separating the Goods from the Bads)
• 0.02 to 0.1, then the predictor has only a weak relationship.
• 0.1 to 0.3, then the predictor has a medium strength relationship.
• 0.3 or higher, then the predictor has a strong relationship.

Here is a sample MS Excel file that shows how to calculate WOE and Information Value.

KS Statistic or Kolmogorov-Smirnov statistic is the maximum difference between the cumulative true positive and cumulative false positive rate. It is often used as the deciding metric to judge the efficacy of models in credit scoring. The higher the ks_stat, the more efficient is the model at capturing the responders (Ones). This should not be confused with the ks.test function.

## 1.1 plotROC

The plotROC uses the ggplot2 framework to create the ROC curve and prints the AUROC inside. It comes with an option to display the change points of the prediction probability scores on the graph if you set the Show.labels = T.

data('ActualsAndScores')
plotROC(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores) You can also get the sensitivity matrix used to make the plot by turning on returnSensitivityMat = TRUE.

sensMat <- plotROC(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores, returnSensitivityMat = TRUE)

## 1.2. sensitivity or recall

Sensitivity, also considered as the ‘True Positive Rate’ or ‘recall’ is the proportion of ‘Events’ (or ‘Ones’) correctly predicted by the model, for a given prediction probability cutoff score. The default cutoff score for the specificity function unless specified by the threshold argument is taken as 0.5.

sensitivity(actuals = ActualsAndScores$Actuals, predictedScores = ActualsAndScores$PredictedScores)
#>  1

If the objective of your problem is to maximise the ability of your model to detect the ‘Events’ (or ‘Ones’), even at the cost of wrongly predicting the non-events (‘Zeros’) as an event (‘One’), then you could set the threshold as determined by the optimalCutoff() with optimiseFor='Ones'.

NOTE: This may not be the best example, because we are able to achieve the maximum sensitivity of 1 with the default cutoff of 0.5. However, I am showing this example just to understand how this could be implemented in real projects.

max_sens_cutoff <- optimalCutoff(actuals=ActualsAndScores$Actuals, predictedScores = ActualsAndScores$PredictedScores, optimiseFor='Ones')  # determine cutoff to maximise sensitivity.

print(max_sens_cutoff)  # This would be cut-off score that achieved maximum sensitivity.

#>  0.5531893

sensitivity(actuals = ActualsAndScores$Actuals, predictedScores = ActualsAndScores$PredictedScores, threshold=max_sens_cutoff)
#>  1

For a given probability score cutoff (threshold), specificity computes what proportion of the total non-events (zeros) were predicted accurately. It can alo be computed as 1 - False Positive Rate. If unless specified, the default threshold value is set as 0.5, which means, the values of ActualsAndScores$PredictedScores above 0.5 is considered as events (Ones). specificity(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores) #>  0.1411765 If you wish to know what proportion of non-events could be detected by lowering the threshold: specificity(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores, threshold = 0.35) #>  0.01176471 ## 1.4. precision For a given probability score cutoff (threshold), precision or ‘positive predictive value’ computes the proportion of the total events (ones) out of the total that were predicted to be events (ones). precision(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores) #>  0.5379747 ## 1.5. npv For a given probability score cutoff (threshold), npv or ‘negative predictive value’ computes the proportion of the total non-events (zeros) out of the total that were predicted to be non-events (zeros). npv(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores) #>  1 ## 1.6. youdensIndex Youden’s J Index (Youden 1950), calculated as J = Sensitivity + Specificity − 1 represents the proportions of correctly predicted observations for both the events (Ones) and nonevents (Zeros). It is particularly useful if you want a single measure that accounts for both false-positive and false-negative rates youdensIndex(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores) #>  0.1411765 ## 2.1. misClassError Mis-Classification Error is the proportion of all events that were incorrectly classified, for a given probability cutoff score. misClassError(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores, threshold=0.5) #>  0.4294 ## 2.2. Concordance Concordance is the percentage of predicted probability scores where the scores of actual positive’s are greater than the scores of actual negative’s. It is calculated by taking into account the scores of all possible pairs of Ones and Zeros. If the concordance of a model is 100%, it means that, by tweaking the prediction probability cutoff, we could accurately predict all of the events and non-events. Concordance(actuals=ActualsAndScores$Actuals, predictedScores=ActualsAndScores$PredictedScores) #>$Concordance
#>  0.8730796
#>
#> $Discordance #>  0.1269204 #> #>$Tied
#>  0
#>

## 3.2. WOE

Computes the Weights Of Evidence (WOE) for each group of a given categorical X and binary response Y.

WOE(X=SimData$X.Cat, Y=SimData$Y.Binary)

## 3.3. WOETable

Generates the WOE table showing the percentage goods, bads, WOE and IV for each category of X. WOE for a given category of X is computed as:

$$WOE = ln(\frac{perc.Good}{perc.Bad})$$

options(scipen = 999, digits = 2)
WOETable(X=SimData$X.Cat, Y=SimData$Y.Binary)
CAT GOODS BADS TOTAL PCT_G PCT_B WOE IV
Group1 179 1500 1679 0.0246488571 0.0659108885 -0.9835731 0.0405842251
Group2 346 525 871 0.0476452768 0.0230688110 0.7253020 0.0178253591
Group3 560 1354 1914 0.0771137428 0.0594955620 0.2593798 0.0045698000
Group4 6 6 6 0.0008262187 0.0002636436 1.1422615 0.0006426079
Group5 4595 16369 20964 0.6327458001 0.7192635557 -0.1281591 0.0110880366
Group6 577 461 1038 0.0794546957 0.0202566131 1.3667057 0.0809063559
Group7 658 1670 2328 0.0906086478 0.0733807892 0.2108875 0.0036331398
Group8 327 859 1186 0.0450289177 0.0377449688 0.1764527 0.0012852725
Group9 14 14 14 0.0019278436 0.0006151683 1.1422615 0.0014994184

## 3.4. IV

Compute the information value of a given categorical X (Factor) and binary Y (numeric) response. The information value of a category of X is calculated as:
The IV of the categorical variables is the sum of information value of its individual categories.
options(scipen = 999, digits = 4)
IV(X=SimData$X.Cat, Y=SimData$Y.Binary)
#>  “Highly Predictive”